Thursday, January 31, 2013

Super Bowl ads : Go Daddy/ 2013

Sex does not sell. Instead of having sexed up models stripping, pole dancing or prancing in a wet t shirt, the 2013 commercial has gone back to revisit their basics of advertising..that is, focus on what they sell. They kept their promise made before the Olympics 2012 that they would steer away from sensual tv commercials that they have come to be associated with.

The latest GoDaddy Commercial revolves around couples around the world discussing to put their "Big Idea" on Internet business online, each thinking they are the first to have the brainstorm but finally only one registers a domain name on and cashes in on the "Big Idea".

Go Daddy has teamed up for the third straight year with .CO domain encouraging entrepreneurs to buy a .CO with GO Daddy.

Danica Patrick makes cameo appearance towards the end of the 30-sec comic clip.

Tuesday, January 29, 2013

Vintage Ad : Quaker Oats - Rare Print Ads

Quaker Oats company was started in 1901 by amalgamation of 4 cereal milling companies.

  • Quaker Mill Company of Ravenna,Ohio.:  Henry D. Seymour, one of the founders of Quaker Mill company, trademarked the Quaker brand in 1877, making it the first registered trademark for a breakfast cereal. Though none of the founding members were Quakers , the image was chosen, for the Quakers represented purity, simplicity and quality as per the encyclopedia article that Seymour was inspired by.
  • A cereal mill in Iowa
  • The German Mills American Oatmill Company, owned by the "The Oatmeal King"
  • The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.
The 'Quaker Oats' man is not modeled after a real person and does not have a name. Though within the company he is called 'Larry'

Monday, January 28, 2013

Windows 8:Lenka - Everything at once

The release of album "Two"  in April 2011 by Lenka, the Australian artiste, did not witness much commercial success. However, the single "Everything at once" after being used in Windows 8 ad saw a significant increase in popularity and was re-released digitally in Nov 2012.

The ad is cleverly crafted with the lyrics falling in sync with the features of Windows 8 devices.

Sunday, January 27, 2013

Windows 8: 'Daav Laga' You and Me together

This is a Windows 8 ad tempered and garnished for Indian audience with Indian song "Daav laga" for background score from the movie "Ishq Vishq".
The vocals are by the popular playback singer Sona Mohapatra.
Dancers are Prosenjit Guy Kundu, a dancer and choreographer of French and Indian roots (
and Payal Balse, make-up artist and [V] Footloose contestant.

It is captivating to see the hip-hop moves in the ad mimicking the motions made on the Windows 8 tab.

Saturday, January 26, 2013

HP Deaf DJ

This is the original mix by Zedd called Stache which is used in the HP Envy Ultrabook Ad.

This is a video of DJ Robbie Wilde talking about how he "sees" music and how HP Touch is the best in class for him to cope with his limitation of being deaf.
Born deaf in the right ear and losing the sense of hearing by 80% in  the left ear, Robbie did not stop listening to music. Though he has his limitations where  lyrics are concerned, he maneuvers his way through with beats and bass. He does not just remix but creates music. He does not just sustain in the competitive world of DJ-ing but excel at it as the only 'deaf' musician.